A new approach to self-tanning is revolutionising the category in the UK. Johnson’s Holiday Skin self-tanning body lotion was launched last year but has already carved out a significant niche in the market thanks to its more subtle approach.

The product accounted for almost 1 per cent of the general purpose body care subsector, accounting for £22m (€29.3m) according to the the latest figures from Euromonitor.

”This was an impressive result given the moisturiser, which is enhanced with a small amount of self-tan to build up a slow, natural-looking tan, is up against body care giants such as Nivea Body and Vaseline Intensive Care, in a subsector the Johnsons brand has no established presence in,” said Diana Dodson, Cosmetics and Toiletries industry analyst at Euromonitor.

Find out more at www.cosmeticsdesign-europe.com.