Along with an extensive line for skin care, Neutrogena also produced a sunless tanning range, as a result of their constant concern for the consumers' needs. Neutrogena sunless tanning lotion is considered one of the best of its kind, helping its users to achieve a golden bronze, natural-looking tan. The range also includes sunless tanning spray, sunless tanning foam (an airy, light formula), pre-sunless scrub and instant bronze tanner.

Fast absorbing, streak-free, quick dry, Neutrogena sunless tanning lotion provides two shades: lighter or darker, depending on the skin type and personal preference. The bronze appears in about 60 minutes and lasts for a few days. Neutrogena sunless tanning lotion (the same for spray or foam) may be reapplied not only for refreshing the tan, but also for deepening the first bronze achieved.