A vast majority of people feel healthier, more attractive and sophisticated with a beautifully tanned skin. Reports saying that particularly women and teenagers feel better with a brown, tanned skin have considerably encouraged the indoor tanning industry. There is no doubt about the benefits of a beautiful tan.

As the sun is dangerous to the skin, indoor tanning was welcomed as a brilliant replacement to sun tanning, as it saves tanners from worrying about sunburn or damage to their skin. And the bronze obtained indoor is identical to the one achieved outdoor. All the more reason for fair-skinned people, dealing with the most unpleasant difficulties in the tanning process, to prefer indoor tanning sessions to sunbathing. Actually, all tanners benefit from the controlled spectral output in indoor tanning as opposed to the uncontrollable outdoor rays causing inherent sunburns. Nevertheless, they should be aware that indoor tanning, though safer than sun exposure, is not 100 percent safe. But it guarantees adjustable equipment and highly trained professionals to control the tanning process.

All over the world but especially in the USA, south beach tanning has been gradually replaced in the top of consumers' preferences by indoor tanning salons: modern, well equipped, offering safety and promising the same bronze. At the same time, federal oficials urged Americans to avoid sunbathing and to use sunscreens at all times. The American Academy of Dermathology started a public campaign to prevent skin cancer. Its statement was firm: “There is no safe way to tan!”

Nothing could stop the expanding of the indoor tanning salons. There are over 24,000 salons registered, claiming 28 million clients every year. As living standards are rising, more people tend to join this lifestyle.

To meet the needs of their clients, owners of indoor tanning salons carry out the latest discoveries of the researchers and treat their consumers with care and attention. Most of them are to become permanent clients, keeping up profitable revenue for sunless tanning business performers. The technology integrated in lamps, booths, beds and the great facilities (privacy, supervising and personalized schedule) make indoor tanning very tempting. Even skepticals have to admit that indoor tanning is superior to outdoor tanning, as consumers are professionally informed of how to protect their skin against UV rays and aging while achieving a glowing bronze.