Aloha tanning lotion is one of the brands of tanning lotions that helped improved our vision on how to look an the whole tanning concept. The Aloha tanning lotion helped created a new branch or category as you wanna call it in the tanning industry. Being a brand new company on the market they brought up the concept of tanning enhancer, that can keep and maintain your tan. Have a very cool and powerful advertising campaign to promote the Aloha tanning lotion (which is in fact a tanning enhancer) made them one of the leading brands available on the market.